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The next phase of the staggered market launch begins
TV and print advertisements complement comprehensive digital activities
Focus on design, spatial concept and connectivity

Volkswagen is further developing the international marketing campaign for the market launch of the new Tiguan Allspace. Under the motto "The new Tiguan Allspace 7-seater," the digital activities, which have been ongoing since the official pre-sales launch, will be complemented with TV, print and poster advertisement.

The new Tiguan Allspace is the long-wheelbase version of the best-selling Tiguan, offering a slightly modified design, greater flexibility in the interior and an attractive equipment range. At the same time, with the optional third row of seats, the Tiguan Allspace can seat up to seven people. The 360° marketing campaign underlines these qualities, illustrating how the Tiguan Allspace perfectly combines spaciousness, flexibility and connectivity features.

"The new Tiguan Allspace is a perfect fit for all drivers and families who have, until now, been reliant on vans for the space they require, but are looking for the design and convenient equipment of our successful Tiguan model. The campaign combines humour and feeling in demonstrating just how the Tiguan Allspace offers comfort, modern design and room for adventures as one complete package," noted Jürgen Stackmann, member of the Volkswagen Board of Management responsible for Sales.

The TV advert uses humour to show how the Tiguan Allspace's innovative spatial concept with up to seven seats is full of surprises. At a wedding with a twist, the Tiguan Allspace helps guests arrive just in the nick of time.

The print campaign also highlights the Tiguan Allspace's expandable seating arrangement and showcases the vehicle at various viewpoints outside the gates to the city. What's more, the highlights of the new Tiguan Allspace, such as the gesture command and Cam-Connect, are presented to the relevant target groups via social media channels in an entertaining online film, shown from the perspective of a dog.

The creative agency responsible for the campaign is Grabarz & Partner.

Article source: www.volkswagen-media-services.com

Automatically retrievable personalisation offered for T-Roc, Golf, Touran, Tiguan, Passat and Arteon
All personalised settings are saved locally in the Volkswagen for a number of drivers

People are different. Some are tall, others are short; some like loud rock music, others may prefer classical; some actually freeze in summer, while others are too warm even in winter. If a number of people share one and the same car, each change of driver involves setting, altering and adjusting preferences. Now Volkswagen is putting a stop to all this. "Personalisation" in the true meaning of the word is the key here: the individual settings are allocated to a user name – Driver1, for example – and the respective car key activates them automatically. The personalisation function is already available for the new T-Roc and Arteon as well as all versions of the current Golf, Touran, Tiguan and Passat. As soon as these Volkswagen models are fitted with the feature known as driving profile selection and/or (depending on the model) with a memory function for the driver's seat, personalisation is also included.

It is remarkably easy to handle: all of the useful driver settings for personalisation are saved automatically in an individual user account. When drivers leave the car, their settings then remain on board as a data record. Thanks to the key memory, the settings are automatically retrieved and reactivated as soon as a driver opens the Volkswagen again with his or her car key. All user accounts can be given their own name (apart from the "Guest" account), which then appears as a greeting in the instruments.

If you have accidentally picked up another driver's key, the user can be changed "manually" in no time at all via the display in the instrument cluster (or the optional Active Info Display) and the multifunction keys in the steering wheel. Personalisation can of course also be completely deactivated (and reactivated) and the user account changed via the user management function in the car menu. Three memory places are available as well as a Guest account with preset values.

Depending on the model and equipment, the following functions are saved:

Electrically adjustable driver's seat with memory function: seat position
Exterior mirrors (only for driver's seat with memory function): position, lowering while reversing
Air conditioning: temperature settings (left/right), ventilation with circulation and blower speed
Infotainment: navigation settings, radio station and sound among others
Head-up Display: selection of information shown
Instrument cluster: multifunction display, Active Info Display.
Driving profile selection: last profile
Park Assist – park steering assistant including parking assistant: volume of the beeps, pitch
Lights: Coming Home and Leaving Home functions
Configuration of the driver assistance systems: Adaptive Cruise Control (ACC), advance warning for pedestrian protection, Lane Assist, Dynamic Road Sign Display, Side Assist, Blind Spot Monitor with Rear Traffic Alert

Article source: www.volkswagen-media-services.com

The all –new Volkswagen T-Roc launches on the 18th December. It’s the first ever Volkswagen compact SUV and it will be in our showrooms for special previews throughout October and November.

Designed to turn heads.

Starting from £20,425, the T-Roc is a vehicle with punch-packing personality. Powerful with a character defined by detail. (It’s even been called avant-garde.) With customisable colour options, you can design your T-Roc to look as individual as you.

A thrilling drive.

The T-Roc comes with optional 4-Motion to provide traction that can tackle almost any terrain. There’s a choice of engines plus optional sports pack to harness the car’s full potential.

A car as connected as you are.

As you would expect from such a cutting-edge Volkswagen, infotainment systems such as Car–Net bring the internet to the cockpit along with driver-assistance systems to aid parking and accident avoidance. All of which means that this is a car to be seen.

Order your T-Roc now to get a free set of stylish running boards

To celebrate the T-Roc’s arrival, we’re also offering the first 1,000 retail customers who place an order prior to the 18th December launch date a pair of stylish running boards fitted free of charge to your T-Roc.

Find out more here: http://www.volkswagen.co.uk/t-roc

Article source: www.volkswagen.co.uk

Small gestures can achieve a lot in everyday life, but also when it comes to gesture control in your car. This function makes it even more convenient to operate the optional Discover Navigation Pro system. It enables you to easily move around in the main menu and various submenus using a right-to-left swipe gesture to switch pages. For example, with just a single hand movement, you can switch radio station, songs, or photos. For each gesture, you use a colour code on the user interface to see where gesture control works and where it doesn't - after all, the traditional control options are of course also available for use at any time.

Article source: www.volkswagen.co.uk

593,700 vehicles delivered to customers worldwide, an eight percent increase compared with last year
Record sales in several markets
January – September deliveries three percent higher than the previous year
Growth in third quarter seven percent higher than previous year

Wolfsburg – The Volkswagen brand delivered 593,700 vehicles worldwide in September 2017, an eight percent increase compared with last year. In total, 4.49 million vehicles from the brand were handed over to customers worldwide from January to September. This represents a three percent increase compared with the previous year. Jürgen Stackmann, Volkswagen Brand Board Member for Sales, commented: "September was indeed a record-breaking month for the Volkswagen brand. It was the strongest month for deliveries in the history of Volkswagen, not only worldwide, but for the individual markets of China, Canada, Chile, Poland, Sweden and Slovakia as well. There are also clear signs of an upturn in the home market of Germany; current orders are well above the previous month. The Clearly positive dynamic for the brand continues in all regions. Growth in third quarter was seven percent higher than previous year"

Deliveries in the markets and regions in September developed as follows:

At 158,500 new vehicles, deliveries inEuroperemained stable overall. The Volkswagen brand recorded strong growth in Sweden (+15 percent), in part on the back of robust demand for the Tiguan, in Poland (+19 percent), and in Slovakia (+14 percent).
At 44,100 vehicles deliveries withinGermanycontinued to decline (-9 percent), impacting results inWestern Europe (-3 percent). Nevertheless, orders in Germany show a clear upward trend, which is partly due to the positive stimulus from the environmental bonus.
The Volkswagen brand recorded significant growth inCentral and Eastern Europe, with deliveries up 14 percent. This positive development was driven byRussia, where deliveries increased by 15 percent.
At 53,800 vehicles, deliveries inNorth Americain September were 18 percent higher than last year. The Volkswagen brand has now established itself in a further core segment of the North American market with the launch of the Atlas SUV and the Tiguan Long-Wheelbase. Deliveries in theUSAgrew 33 percent to 32.100 vehicles. Deliveries inCanadarose by 51 percent to 7,600 vehicles in September, also setting a new monthly record. Here, too, the SUV segment with the Atlas and Tiguan LWB made a significant contribution.
37,900 vehicles were handed over to customers inSouth America, representing an increase of 84 percent. Key drivers behind this positive development wereBrazilwith an increase of 131 percent,Argentinawith 44 percent, andChile 49 percent. Growth in the small car segment, which includes the Gol and Voyage, in these markets was particularly strong compared with the previous year.
The Volkswagen brand continued its positive growth course inChina in September. 310,500 vehicles were handed over to customers in this, the largest market, corresponding to an increase of seven percent. This makes September the strongest delivery month in the history of Volkswagen in China. The new Teramont SUV was handed over to 8,600 customers in its third month on the market. The Tiguan family was much in demand, with 33,700 units delivered in September, an increase of 51 percent.

Article source: www.media.vw.com

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